When the postseason happens, it's one game at a time. You win one game and everyone praises you. " In the postseason, you lose one game and it's the end of the world. "You have to keep the main thing the main thing," James said. Was he aggressive enough? Did he pass when he should have shot? Does he still have it? There are plenty of social media users ready to crown James the best player who ever lived, but there's also no shortage of individuals primed to pounce upon the first hint of anything less. It all depends how much you pay attention to it. If you want to find someone saying you belong in the trash can, you can find that. "If you want to find someone saying you're the greatest player who ever lived, you can find that. "It depends how much you care about what people have to say on there," Nance said. Though he's not the most active NBA player on social media, he admits that opening a phone only to mindlessly flip through a feed can be a substantial waste of time.
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Nance has heard of James' blackout period, but only since moving to Cleveland from Los Angeles. and Jordan Clarkson) who have never been to an NBA Finals, two of whom do not even have playoff experience (Nance and Clarkson). This season, the Cavs acquired four players (George Hill, Rodney Hood, Larry Nance Jr. Only three other players remain from the Cavaliers roster that won the NBA championship in 2016 (Tristan Thompson, Kevin Love and J.R. The blackout is also James' way to lead his team and live out the behaviors he feels lead to improved results. But he understands that when it comes to playoff time, this is our bread and butter. Throughout the course of the season, 82 games is so long. He gets everyone else focused, in the right mindset. "Coming into practice, he's a lot more focused. "A lot of the smiles are gone," Cavs head coach Tyronn Lue said. But once the playoffs roll through, he's not just well-rested, he's laser focused. James says he has changed his sleep patterns this season and that it's been a boon to his success in his 15th year.
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Filling that void is a renewed sense of urgency-a recognition that any series is just four games from being over.
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There is a decrease in levity, his silly Halloween parties being nothing but distant memories. Those who have been able to watch James' "Zero Dark Thirty-23" period up close speak of his increased focus on and off the court. "Not during this time, this is when I lock in right now, and I don't need nothing creeping into my mind that don't need to be there." "There's too much nonsense out there," he said in 2015, per the Associated Press (h/t USA Today). James said it was a way for him to block out noise. I’m going dark so others can be the light. James, who didn't use social media publicly until 2010, started his postseason blackouts in 2012, one year after his Miami Heat were eliminated in the NBA Finals by the Dallas Mavericks. 1m Likes, 29.9k Comments - (kingjames) on Instagram: Zero Dark Thirty-23 Mode is about to commence.